Sydney, Australia – 1st May 2019 – Moissanite International, Manufacturer and Distributor of Moissanite, has launched a new-generation of SUPERNOVA Moissanite, in response to consumers demand for natural looking, colourless Moissanite. This new generation SUPERNOVA Moissanite is the best that the company has ever produced. It has all the brilliance and fire that Moissanite is famous for.

With more advancements in technology, Moissanite International now produce high quality Silicon Carbide rough that is ideal for colourless Moissanite. The new-generation SUPERNOVA Moissanite is true DEF without the undesired blue colour tint found in other colourless Moissanite. Moissanite International has perfected the cutting to reduce the double refraction, or ‘disco-ball effect’, giving SUPERNOVA Moissanite a brilliant and natural look.

Director of Moissanite International Lauren Sommer said, “We strive on giving consumers the best always and with SUPERNOVA Moissanite’s natural colour, derived from exceptional colourless rough and superior cutting, the brilliance is fully optimised with every single jewel.”

She added, “We are focused upon fulfilling customer expectations, volume production capability, and beautifully consistent high quality Moissanite, which yields overall higher profit margins. Our customers are always looking for solid profit margins.”

Global demand for Moissanite has surged, particularly with Millennials, with Moissanite being the most searched for term in Pinterest for engagement rings in 2018, up a massive 294%. The demand for Moissanite is attributed to many factors including; more brilliance and fire than any other jewel including diamond; representing incredible value and being ethically and socially responsible.

SUPERNOVA Moissanite is available in an extensive range of shapes and sizes and is well known for their incredible fancy cuts. Available in round, cushion, princess, emerald, asscher, pear, oval, radiant, baguette, trillion, marquise, and heart. Moissanite International will also introduce crushed ice cut Moissanite in select shapes the trade at the JCK show 2019.

instant inventory list via their trade portal. Retail partners have access to a full Marketing Library of images, videos, brochures, logos, model images and much more. Moissanite International JCK Booth Number is 15143. We look forward to seeing you at JCK.